References for Chapter 3 (Technological Transitions)

Online references (supporting articles, handy data tables, calculators, glossaries, interactive demos, etc.) will be added to this page periodically. Please submit comments or suggestions to the authors via email. Thanks.

Reference and Link (if available)Page
Crossing the Chasm website on Geoffrey Moore’s landmark 1991 book.51
Dorothy Leonard-Barton and William Kraus, Implementing New Technology (abstract)56
Gartner Group’s research methodology on interpreting technology hype.61
Wikipedia article on the Hype cycle.61
More to come…

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