References for the Introduction (About This Book)

Online references (supporting articles, handy data tables, calculators, glossaries, interactive demos, etc.) will be added to this page periodically. Please submit comments or suggestions to the authors via email. Thanks.

Reference and LinkPage
ERROR NOTICE: In the first printing of this book, we neglected to add the ".com" to the URLs printed at the bottom of the page, as explained in our September blog. This will be remedied in future printings.10
An informative article in Education World, Managing The “Learning Styles” Myth, examines the controversy over learning style theory, and recommends (among other things) that teachers help students practice multiple ways of internalizing and experiencing new information.11
Social Media Today’s 2013 piece, 9 Reasons QR Codes are Bad for Your Brand, is a thoughtful analysis of the dangers of poorly implemented QR Codes. NOTE: Both Apple and Google have recently added native QR Code recognition to their camera apps, which removes a major obstacle. 11
This Forbes article, Marketing with QR Codes presents the positive arguments for QR Codes – provided they are used wisely.
A Communicator’s Guide to the Neuroscience of Touch (Sappi Paper).13
Hull, Thomas. A Communicator’s Guide to the Neuroscience of Touch. LinkedIn article, December 9, 2016.13
More to come…

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