PLEASE NOTE: Beginning in June, our textbook will be using QR Codes instead of the Ricoh Clickable Paper app to access related video and other online content. Watch this space for further information or email us at book@intuideas.com.

“This is a wonderful book for our introductory printing class at ASU. It gives historical context and connects with modern printing techniques and trends through easy to navigate chapters and pages that link via scan to online resources. I recommend the book to anyone who is eager to learn what print is all about!”

— Penny Ann Dolin • Assoc. Professor of Practice • Graphic Information Technology • Arizona State University

“First of all, the book is AWESOME!!!! It has changed the education of my students. Their adoption of the book has far exceeded my expectations.”

— Patrick J. Ruebensaal • Graphic Imaging Instructor • Cuyahoga Valley Career Center

“Introduction to Graphic Communication builds on deep industry expertise, and continues to grow its content with the times. Thanks, John and Harvey, for creating a thorough, dynamic resource for graphic communication pros. We need it!”

— Catherine McGavin • Marketing/Sales Operations & Business Development Leader • RR Donnelley

For students, designers, or professionals new to the industry, Introduction to Graphic Communication is a thorough overview of the art and science of print media.

This book is a unique, hybrid learning experience. Using Ricoh’s Clickable Paper mobile app, readers may access related video content on a secure learning portal.

The book’s online experience includes a growing collection of subject-related videos, a LinkedIn discussion group, access to virtual classrooms, and more.

The book is recommended for college, vocational, and high school classroom use—or for industry training. Customized books are available upon request.

A New Hybrid of Print & Digital Media
Since it was first published in 2007, Introduction to Graphic Communication has been a widely-used reference for our industry. But in 2017, we knew an update was overdue. The Second Edition adds many new insights, as well as the developments and changes of the past ten years.
As well as updating the text, we have added integrated multimedia and peer-to-peer interaction, using technology from Ricoh, Viddler, and other sources. The book is designed to create a complete learning experience.
Frank Clicks Paper
Our colleague and collaborator Frank Romano recently reviewed and endorsed the book with his usual erudition and gravitas. The video is one of many on the WhatTheyThink website.
While you’re at it, take the time to become a member of WhatTheyThink, if you haven’t already done so.
In the News!
In May, Printing Impressions was gracious enough to do an interview coinciding with the book’s release. It’s about seven minutes long (I do love to talk,) but it does include a quick Clickable Paper demo. The original interview is on the magazine’s excellent video blog, PIXchange.
Schools are starting to order copies for the Fall semester, and printing companies and associations are considering it for their training programs. Exciting times!

Order your copy today!

Book Overview
Table of Contents
ORDER NOW

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