About the Authors
Dr. Harvey Levenson is Professor Emeritus, former Department Head of the Graphic Communication Department at Cal Poly, and past Director of the Graphic Communication Institute. He remains active in the industry as a speaker, writer, consultant, and as an expert witness.
John Parsons is the principal of Seattle-based consulting firm IntuIdeas LLC. He is an independant writer, editor, and business analyst in the printing and publishing sectors. Until 2009, he was Editorial Director of The Seybold Report.